Video Slider

One of the most profitable formats for publishers.

Video Slider

About the video slider

Characteristics:
  • 1.
    Overlay Positioning:
    Video slider appears as an overlay on a webpage, floating above the site's content and catching the viewer's attention more effectively compared to static banner ads.
  • 2.
    Dynamic Placement:
    Typical placement is in the corners of a webpage, can be moved around by users, offering a degree of control over their browsing experience. You will see a live example in the right corner of your screen.
  • 3.
    Compact Design:
    Video slider is designed to be compact, ensuring that it doesn’t significantly obstruct the view of the webpage content.
  • 4.
    Engaging Content:
    Contains video content, which might involve promotional materials, product demonstrations, or other engaging content to capture user interest.
User Interaction:
  • 1.
    User Controls:
    Users have the ability to interact with the ad through various controls, such as play, pause, and mute options, allowing them to have some control over the ad experience.
  • 2.
    Draggable:
    It enables users to move the ad around the screen, potentially reducing the intrusiveness of the ad.
  • 3.
    Clickable CTAs:
    It features clickable calls-to-action (CTAs), encouraging users to engage with the advertisement further, leading to higher conversion rates.
  • 4.
    Closeable Option:
    To enhance user experience, viewers have the option to close the ad, providing a way to opt-out of the ad experience if desired.
Analytics and Tracking:
  • 1.
    Impression Metrics:
    Advertisers can monitor the performance of the ad by tracking the number of impressions, providing insight into the ad's visibility and reach.
  • 2.
    Interaction Analytics:
    Interaction metrics such as clicks, drags, or closes can be tracked to gauge user engagement and the overall performance of the ad.
  • 3.
    Conversion Tracking:
    Video slider comes equipped with tools to track conversions, allowing advertisers to measure the success of their campaigns and the return on their investment.
Compliance and Best Practices:
  • 1.
    Privacy Compliance:
    It adheres to privacy regulations, being transparent about data collection practices and offering options for users to opt-out if necessary.
  • 2.
    Positive User Experience:
    Striking a balance between capturing user attention and maintaining a positive user experience is crucial.
  • 3.
    Creative Consistency:
    Ensuring creative consistency with the brand image and message will enhance the effectiveness of the ad, promoting a cohesive brand experience.
Technical Aspects:
  • 1.
    Responsive Layout:
    Video slider is developed with a responsive layout, allowing it to adapt to various screen sizes and device types.
  • 2.
    Optimized Loading Time:
    It is optimised to load quickly, preventing delays which improves the user experience.
  • 3.
    HTML5 and CSS Integration:
    Employing technologies such as HTML5 and CSS for development ensures compatibility with modern browsers and facilitates smooth integration with web pages.