Overlay ad format
About the Interstitial
- 1.Full-Screen Display:It will take up the entire screen, offering a larger canvas for advertisers to display their content.
- 2.Time-Delayed:It has the time-delay option, meaning it will appear at specific intervals or transitions, such as between levels in a mobile game or before a video starts. A live demo will appear over this page in a few seconds.
- 3.High-Quality Content:Features high-quality video content to engage users and convey the advertisement message more effectively.
- 4.Duration:It has a set duration, which can range from a few seconds to a minute. However, to avoid user annoyance it is kept short and concise.
- 1.Closeable:Users have the option to close the ad, usually after a few seconds, indicated by a countdown timer or a "skip" button.
- 2.Clickable:Interstitial ads are clickable, directing users to a landing page or app store for more information or to complete a desired action.
- 3.Interactive Elements:It features interactive elements, such as clickable buttons or forms within the ad, encouraging users to engage with the content.
Analytics and Tracking:
- 1.Impression Tracking:Advertisers can track how many times the ad has been viewed, gathering data on ad impressions.
- 2.Engagement Tracking:Engagement metrics, such as; click-through rates and video completion rates can be tracked to analyse the ad's performance.
- 3.Conversion Tracking:Advertisers can track conversions, such as; app installations or purchases to measure the ROI of their ad campaign.
Best Practices and Compliance:
- 1.User Experience:It’s been designed with the user experience in mind, avoiding being overly intrusive or annoying.
- 2.Legal and Privacy Compliance:Advertisers adhere to legal and privacy regulations, ensuring transparent data collection practices and respecting user privacy.
- 3.Creative Excellence:Creative excellence is being pursued to make the ads visually appealing and engaging, thereby increasing the likelihood of positive user engagement.
- 1.Responsive Design:Interstitial ads are responsive, adapting to different screen sizes and orientations.
- 2.Load Time:These ads are optimised to have quick load times and prevent user frustration and abandonment.
- 3.Integration with Platforms:Interstitial ads are integrated seamlessly within apps or websites, ensuring a seamless user experience.