Interstitial

It will take up the entire screen, offering a larger canvas for advertisers to display their content.

It has the time-delay option, meaning it will appear at specific intervals or transitions, such as between levels in a mobile game or before a video starts. A live demo will appear over this page in a few seconds.

Features high-quality video content to engage users and convey the advertisement message more effectively.

It has a set duration, which can range from a few seconds to a minute. However, to avoid user annoyance it is kept short and concise.

Users have the option to close the ad, usually after a few seconds, indicated by a countdown timer or a "skip" button.

Interstitial ads are clickable, directing users to a landing page or app store for more information or to complete a desired action.

It features interactive elements, such as clickable buttons or forms within the ad, encouraging users to engage with the content.

Advertisers can track how many times the ad has been viewed, gathering data on ad impressions.

Engagement metrics, such as; click-through rates and video completion rates can be tracked to analyse the ad's performance.

Advertisers can track conversions, such as; app installations or purchases to measure the ROI of their ad campaign.

It’s been designed with the user experience in mind, avoiding being overly intrusive or annoying.

Advertisers adhere to legal and privacy regulations, ensuring transparent data collection practices and respecting user privacy.

Creative excellence is being pursued to make the ads visually appealing and engaging, thereby increasing the likelihood of positive user engagement.

Interstitial ads are responsive, adapting to different screen sizes and orientations.

These ads are optimised to have quick load times and prevent user frustration and abandonment.

Interstitial ads are integrated seamlessly within apps or websites, ensuring a seamless user experience.