In-stream

In-stream video ads are integrated directly within video content, appearing before (pre-roll), during (mid-roll), or after (post-roll) the main video that a user is viewing.

These ads follow a linear format, where they play in sequence with the video content, temporarily interrupting the viewer's experience to present the advertisement.

The ads feature high-quality video content that aims to engage viewers effectively, conveying a promotional message or showcasing a product or service.

The duration of these ads can vary, but they are concise to convey the message effectively without significantly disrupting the viewer's experience.

In-stream video ads offer users the option to skip the ad after a few seconds, allowing them to return to their chosen content quicker if they are not interested in such ad.

These ads feature clickable calls-to-action, encouraging users to interact further with the advertisement, which can lead to higher engagement and conversion rates.

In-stream video ads are equipped with interactive elements, like clickable links or embedded methods, enhancing user engagement opportunities.

Viewers' reactions to the ads (clicks, skips, and completions) are monitored to gauge engagement levels and ad effectiveness.

Advertisers can track the number of times the ad has been viewed, which gives insights into the ad's reach and visibility.

Engagement metrics such as click-through rates and video completion rates can be tracked to evaluate the ad's performance.

These ads feature tools that track conversions, enabling advertisers to measure the campaign's success and the return on their investment.

In-stream video ads adhere to privacy regulations, including transparent data collection practices and providing options for users to opt-out where necessary.

Creating a balance between attracting user attention and maintaining a pleasant user experience is critical, preventing overly intrusive or disruptive ads.

Pursuing creative excellence in the development of in-stream video ads enhance their effectiveness, promoting a cohesive and appealing brand presentation.

These ads are designed to be responsive, adapting to different screen sizes and device orientations to offer a seamless viewing experience.

To prevent user frustration, these ads are optimised to load quickly, avoiding delays that might interrupt the viewing experience.

In-stream video ads are integrated smoothly within video platforms to ensure a fluent and cohesive user experience.